brand loyalty

/brænd 'lɔɪəlti/ noun
the feeling of trust and satisfaction that makes a customer always buy the same brand of product

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

  • brand loyalty — ➔ loyalty * * * brand loyalty UK US noun [U] ► MARKETING, COMMERCE the habit of always choosing to buy a particular product or brand: build/create/develop brand loyalty »The company should focus on delivering the best product at the cheapest… …   Financial and business terms

  • brand loyalty — noun Continued support by consumers of a particular brand rather than its competitors • • • Main Entry: ↑brand * * * brand loyalty see ↑brand, 1 • • • Main Entry: ↑loyalty …   Useful english dictionary

  • brand loyalty — noun count or uncount the tendency of customers to keep buying the same BRAND of a particular product instead of trying other brands …   Usage of the words and phrases in modern English

  • brand loyalty — Support by consumers for a particular brand or product. Brand loyalty is usually the result of continued satisfaction with a product or its price and is reinforced by effective and heavy advertising. Strong brand loyalty, which is often… …   Big dictionary of business and management

  • Brand Loyalty — When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their… …   Investment dictionary

  • brand loyalty — UK / US noun [countable/uncountable] Word forms brand loyalty : singular brand loyalty plural brand loyalties business the tendency of customers to keep buying the same brand of a particular product instead of trying other brands …   English dictionary

  • brand loyalty — Mktg a long term customer preference for a particular product or service. Brand loyalty can be produced by factors such as customer satisfaction with the performance or price of a specific product or service, or through identifying with a brand… …   The ultimate business dictionary

  • brand loyalty — /brænd ˈlɔɪəti/ (say brand loyuhtee) noun Commerce the tendency of a consumer to buy products sold under a brand which they know as being of good value …   Australian English dictionary

  • brand loyalty — /brænd lɔɪəlti/ noun the feeling of trust and satisfaction that makes a customer always buy the same brand of product …   Dictionary of banking and finance

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